Our process

From nature's basket to your pet's bowl

Born from the legacy of Claystone Meats, our family-owned farm and butchery, Pawstone Pet Meals continue the trend of production excellence. Our processes have been developed through decades of experience in standardisation and industry best practice, and perfected as a result of our award-winning farming and business dealings.

As local farmers ourselves, we have the advantage of overseeing every aspect of production. Each Pawstone product reflects our hard work and commitment. Our logistics and distribution network is similarly quality controlled. We promise transparency and maximised sustainability at every stage of the process enabling us to guarantee our products are without compromise.

Pawstone directly controls and rigorously oversees every facet of farming, cooking, and distribution to ensure unparalleled quality and integrity in every product.

The Pawstone difference

With unwavering dedication to quality, we partner with local farmers, hand-pick our premium ingredients, then devote ourselves to meticulous meal preparation. Our farm-to-bowl approach, combined with rigorous attention to detail, ensures your dog will enjoy the most nutritious and delicious meals possible. Our Pawstone products are crafted with loving care.

When shopping for a Pawstone pet meal, you aren’t just paying for fresh ingredients or scientifically formulated foods; you are benefiting from the insight and advice of local producers who understand the land and have access to the best people and advice in the industry. Learn more about our award-winning butchery, Claystone Meats.

Our promise

At Pawstone, ‘top quality’ is our pledge. We stand firmly behind this promise, ensuring every Pawstone pet meal meets stringent criteria and our customers’ highest expectations. The tradition of excellence, embodied by Claystone Meats, is the foundation upon which Pawstone stands.

Crafted with care

The butchery aspect of our operation is not merely a process; it is an art form, meticulously perfected. Claystone Meats stands as a testament to the enduring values of quality, integrity, and excellence. We are committed to ethical practices and sustainability. Claystone butchery artisans meld traditional techniques with modern innovation to provide meat for Pawstone pet meals unmatched in quality and taste. They adhere to nutritionally formulated recipes using only the freshest, locally sourced ingredients. No preservatives are used. Gentle preparation techniques preserve the integrity of ingredients. Every batch meets exacting standards to ensure Pawstone pet meals exceed the pinnacle of industry excellence.

Sustainability and ethical practices

Sustainability is not just a buzzword for us; it's a way of maximising our resources. Farming practices at Claystone Meats are designed to protect the environment, ensuring we can continue to produce high-quality food without depleting the resources our community depends upon.

We collaborate with other local producers to increase the life cycle of all waste items. We at Pawstone do this by utilising quality off-cuts from our butchery, teaming with local businesses for their used grain to feed our cattle, and repurposing fish skeletons into our nutritious broth. We maximise products from animals that would traditionally be wasted, such as our Bones and human-grade offal. Both these products make important contributions to canine nutritional requirements.

By honouring our resources, Pawstone Pet Meals not only elevate product quality but embody our commitment to environmental stewardship. We’re proud to be the local face of sustainable, responsible pet nutrition, respecting our planet whilst enriching the lives of people’s beloved pets. In choosing Pawstone products, customers can support a business model that uses sustainable practices to not only reduce our carbon footprint but to maximise the use of every resource.

Learn more about the science of Pawstone

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